Games
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Agencies
Land O’Frost First Contest to Holiday DVD
Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.
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Agencies
ESPN Zone Expands Ultimate Couch Potato Contest
Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day.
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Agencies
Papa John’s Runs Sweeps for Bowl Game Trip
Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two fans to the game.
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Agencies
Regal Entertainment Group Loyalty Club Hits 10 Million Members
Regal Entertainment has signed up 10 million members to its loyalty program.
The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions.
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Agencies
Modell’s Uses Sweeps to Build Database
Modell’s Sporting Goods is running a sweepstakes for a spring training trip with a novel teammate spin to build its customer database.
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Agencies
American Airlines Engages Loyalty Members with Sweeps
American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays.
Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program.
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Agencies
MasterCard Offers Chance to Receive and Give
MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else.
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Agencies
Gap Casting Call Nets Over 800,000 Entries
Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.
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Agencies
NBA Relaunches NBAStore.com with Sweepstakes
The National Basketball Association is offering fans a shot at sweepstakes prizes to support the relaunch of its online store NBAStore.com.
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Agencies
News Briefs
CROCS: celebrated the opening of its first East Coast stores last week with a CD giveaway