Festival Marketing

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  Profiles & Campaigns

  Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

  We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

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  Engagement

  Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

  We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

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  Demand Gen

  PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City

  Take a photo tour of what was new and different this year at New York’s homegrown festival.

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  Engagement

  Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season

  A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.