Experiential

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  Agencies

  Target Ties Social Media to Stores/Catalogs for Holidays

  Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

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  Agencies

  2013 PRO Award Winners

  Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

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  Agencies

  Fight Against School Bullying Expands to Store Shelves

  Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

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  Agencies

  What Apple’s iBeacon Means for Local Commerce and Retailers

  Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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  Agencies

  Rebranding Sets America’s Cup on the Right Course

  A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

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  Agencies

  First Lady Urges Marketing of Healthy Food to Kids

  First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

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  Agencies

  Fall Marketing Campaigns, With an Eye on Holiday Sales

  It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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  Agencies

  Dunkin’ Donuts Apologizes for Blackface Ad

  Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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  Agencies

  Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

  Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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  Agencies

  3 Types of Experiential Consumers and How To Woo Them

  There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.