Experiential
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Engagement
Target Ties Social Media to Stores/Catalogs for Holidays
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.
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Acquisition
2013 PRO Award Winners
Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]
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Engagement
Fight Against School Bullying Expands to Store Shelves
Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.
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Data & Analytics
What Apple’s iBeacon Means for Local Commerce and Retailers
Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
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Engagement
Rebranding Sets America’s Cup on the Right Course
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
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Engagement
First Lady Urges Marketing of Healthy Food to Kids
First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.
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Engagement
Fall Marketing Campaigns, With an Eye on Holiday Sales
It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
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Engagement
Dunkin’ Donuts Apologizes for Blackface Ad
Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.
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Engagement
Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
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Engagement
3 Types of Experiential Consumers and How To Woo Them
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.