Experiential
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Agencies
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Agencies
Macy’s New Line, and Spokesperson, Targets Hispanics
Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.
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Agencies
The Pop-up Shops Broker
An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.
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Agencies
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Agencies
Consumer Packaged Goods Creative Showdown: Slideshow
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
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Agencies
Talking Turkey: Thanksgiving Retail Round-Up
While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
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Agencies
Hispanic Trends / Recommendations for CPGs and Retailers: Study
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
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Agencies
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Agencies
5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
