Experiential
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Agencies
“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue
With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.
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Agencies
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
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Agencies
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Agencies
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
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Agencies
20 Ways to Prove ROI at Events
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
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Agencies
Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
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Agencies
National Geographic Showcases “Brain Games”
A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”
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Agencies
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Agencies
Amazon Winning the Holiday Toy War
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
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Agencies
New Report Reveals Insights into Showrooming, Mobile Technology and Social Media
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
