Experiential
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Agencies
Promoting Healthy Products and Lasting Loyalty: 4 Case Studies
This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.
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Agencies
Holiday Shoppers to Spend Less, Search for Discounts and Deals
Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.
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Agencies
Workarounds for Clean Store Policies
Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.
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Agencies
Febreze Finds a Partner in Halloween Costume Swap Events
The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.
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Agencies
Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
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Agencies
Kraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”
The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
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Agencies
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.
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Agencies
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
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Agencies
Sports Sponsorships Still Top Pick
The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.
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Agencies
Facebook and CPG—Budgets, ROI and What’s Working: Study
A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.