Experiential
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Agencies
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
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Agencies
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Agencies
Can a “Great For You” Food Label Build Loyalty?
Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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Agencies
JC Penney Opts Out of the Discounting Arms Race
Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down
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Agencies
5 To Do’s When Activating Digital Shopper Marketing Programs
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.
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Agencies
Cinnabon Bakeries Begin Sampling Programs with International Delight
Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.
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Agencies
NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace
Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.