Experiential
-
Engagement
Retail-tainment Tonight
I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers
-
Engagement
The Mall in the Family Room
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
-
Engagement
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
-
Engagement
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
-
Engagement
At Retail
Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued
-
Engagement
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
-
Engagement
Account-Specific Spotlight: San Antonio
San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the
-
Engagement
Samplers Clash in Court
FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”
-
Engagement
At Retail
Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing
-
Engagement
Peapod Names Times Direct
Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner