Experiential
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Agencies
HGTV Sidesteps Mass Media for a Slate of Splashy Events
HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.
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Agencies
Coupons at Center of $5 Million True Lemon Summer Campaign
True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.
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Agencies
Twitter Helps Sell an Undiscovered Wine Region
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.
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Agencies
Customers Influence Trajectory of Mike’s Hard Lemonade Marketing
Mike’s Hard Lemonade is out with its national summer campaign,
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Agencies
Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.
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Agencies
Q&A: How Retailers are Using Social Media
Social media use is exploding among retailers. How are they using it?
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Agencies
P-O-P Vital as More Shoppers Decide in Store: Study
More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study
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Agencies
Retail Developments in India Hold Promise for Shopper Marketing: Q&A
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
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Agencies
Soccer, a Way of Life for Hispanics, and now for 7UP, too
7UP has formed a deal with Alianza de Futbol to launch the Sue