Experiential

• Agencies

  Taking Events on Tour

  Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road

• Agencies

  Remaking the Mall

  WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

• Agencies

  Retail Stores as Choice-Editors

  I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

• Agencies

  Shelf Sets

  Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

• Agencies

  HP Takes Tech On the Road

  SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

• Agencies

  Street Smarts

  U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

• Agencies

  California: What’s in Store

  CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year

• Agencies

  PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT

  In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

• Agencies

  Street Smarts

  U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

• Agencies

  Pro Sports & Entertainment Buys Core Tour

  Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator