Experiential
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Agencies
P&G Dresses Up $50 Million Tide Launch
Procter & Gamble tucks in with a $50 million campaign—including a New York City pajama party and national sampling—to launch Tide with a touch of Downy. P&G will feature pajama designer Karen Neuburger as spokesperson in promos breaking next month. P&G …
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Agencies
Tyson Powers Up $75 Million Campaign
Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.
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Agencies
CC Restarts Hidden Case Promotion
Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …
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Agencies
U.S. Open Kickoff Party Nets Five New Sponsors
Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the …
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Agencies
Kids WB! Brings Fall Shows to Theme Parks
Warner Bros.’ Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound …
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Agencies
NBC Ties In Universal With Olympics Promos
NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal’s theme parks to entice viewers. “It’s a great way for us to bring our around-the-clock coverage to our theme parks and …
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Agencies
DTour Live Back in Simon Malls, Women’s Tour Debuts
This month, Simon Malls has launched marketing events targeting teens and women: Simon DTour Life is a fusion of teen music and brands and Simon Mall for You is a tour about relaxation, fashion and rejuvenation for women. Simon DTour Live visits 25 …
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Agencies
People Tours Wal-Mart for Fall
People Magazine brings Hollywood to Wal-Mart with a 20-market tour kicking off this month. The People Live Tour runs Aug. 5-Nov. 14, with two-day stops at 25 Wal-Mart Supercenters. Shoppers get a red-carpet experience via booths hosted by tour sponsors …
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Agencies
Motorsports Hall of Fame Hits the Road
Detroit’s Motorsports Hall of Fame of America announced today it will launch a unique, two-year traveling exhibit, set to premier during the Speedweek festivities just prior to the Daytona 500 in February. The mobile tour will create significant …
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Agencies
Howdy, Pardners
Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy