Experiential
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Agencies
Revolution Targets the Sporting Life
Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.
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Agencies
U.S. Email Interaction Lags Behind Other Countries: Silverpop
What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.
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Agencies
How a Small Cheese Maker Uses Rolling Contests to Earn Customers
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
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Agencies
Tide Ties Olympic-Themed Social Promo to New York City Event
Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.
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Agencies
Shoppers Settling in: Tips to Create Sustainable Demand
A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.
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Agencies
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
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Agencies
Event Budgets Up, Time for a Refresher Course
Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.
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Agencies
Deal and Promotion Seeking Behavior Grows
Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.
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Agencies
Cracker Barrel Builds Database with Sweepstakes
Cracker Barrel Old Country Stores is runnings the