Topic

Experiential

  • Dr Pepper Tour Supports Under the Cap Game

    Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? “Enjoying the smooth, rich taste of Diet Dr Pepper is a …

  • Build-A-Bear Workshop Hits The Road in Inaugural Tour

    Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year. Build-A-Bear Workshop On Tour made its debut this week in Jacksonville, FL, at the Super Bowl …

  • Brands on Break: Reapply Often

    You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light

  • A Feel for the Neighborhood

    Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

  • Dove Taps Wilma Flintstone and Others to Introduce Styling Aids

    Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …

  • Primedia Launches Automotive Series

    Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a …

  • Newcastle Brown Ale Sends Street Teams out Sampling

    Imported beer maker Newcastle Brown Ale is set to start a grassroots “edutainment” campaign to get the word out about the brands. Three-person street teams, called “Ale Blazers” will visit local bars around the country offering product samples and …

  • Volkswagen Makes Its Mark at Sundance

    Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the …

  • Truth Orange Hitting the Slopes

    Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, …

  • ABC Tour Touts New Shows

    ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played …