Experiential
-
Engagement
Ford Surprising Consumers With “Flash Concerts”
Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free “flash concerts” to raise …
-
Engagement
Target Readies Vertical Fashion Show
Target Stores will turn New York City’s Rockefeller Center into a vertical catwalk for a p.r.-driven fashion show next week. Target’s July 27 stunt will feature 15 acrobats (in harnesses) walking down nine floors of Rockefeller Center in clothing from …
-
Acquisition
Liquid Ice Rides with Hilary Duff
Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …
-
Engagement
Papa John’s Celebrates 3,000th Restaurant Opening With Giveaways
Papa John’s International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant. To start the festivities, Papa John’s President/CEO Nigel Travis and Founder/Chairman …
-
Engagement
Sponsors Find Good Value on LPGA Tour
Rookie Paula Creamer thanked security company ADT, her Ladies Professional Golf Association Tour sponsor, in the best way possible – by winning a tournament in May. But that’s not the only reason Jay Stuck, ADT’s vice president of brand marketing, says, “We’re very satisfied with the LPGA and the return on our investment.”
-
Engagement
Locale Not a Factor for Olympic Sponsorship
Marketers say that the surprising awarding of the 2012 Summer Olympic Games to London will do little to affect their sponsorship plans.
-
Engagement
Mr. Youth Buys CollegeFest Event
Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product …
-
Engagement
Winning Gen-Xtreme
If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical
-
Engagement
Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
-
Engagement
Urban Renewal
Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd: