Experiential
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Engagement
Pencils, Pensand PDAs?
Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several
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Acquisition
Hilton Garden Inn Touts Cutting Edge Sweeps
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …
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Engagement
This Old House Hits the Road Again
Having trouble with a leaky pipe or an unruly rose bush? This Old House is on the road again this summer to have its experts answer just such questions and more. The show’s experts, including master carpenter Norm Abram, general contractor Tom Silva, …
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Engagement
MLS All-Star Game Sees Record Number of Sponsors
Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. …
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Engagement
New York Jets Going Guerrilla To Promote Training Camp
The New York Jets are taking to the beach to promote training camp Actors dressed in full football gear are hitting high traffic locales like the streets of New York City and the beaches of Long Island to create awareness of the New York Jets’ …
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Engagement
Nickelodeon and WNBA Partner to Push Fitness
Nickelodeon is in its first partnership with the Women’s National Basketball Association to bring its Let’s Just Play initiative to the sport. The deal calls for Nick’s sponsorship of the WNBA Be Fit Tour, part of the league’s …
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Engagement
Milwaukee’s Best Light Sponsors “World’s Largest Poker Table”
SABMiller’s Milwaukee’s Best Light beer is sponsoring the national tour of the “World’s Largest Poker Table,” with a goal to deliver the brand to a broader national audience. The tour is part of the DVD premiere of poker tutorial WiseGuys on Texas …
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Engagement
Court TV Re-brands with 150,000 Premiums
Court TV isn’t just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day …
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Engagement
A&E Boosts Real-Life Series Via Guerrilla Marketing Campaign
A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked. Consumers get branded with A&E’s Inked tattoos Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, …
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Acquisition
A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …