Experiential
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Engagement
Federated Readies Regional Management
Federated Department Stores last week announced its senior management lineup as the retail giant digests its August purchase of The May Department Stores Co. The slate shifts around current regional executives across Macy’s and May-owned retail chains. …
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Engagement
Dunkin’ Donuts Targets Health Clubs with Sampling Program
Dunkin’ Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.
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Engagement
Schick Revved Quattro with Sampling
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s high-performance roots.
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Engagement
Festival Media – Event Marketing Trends Report
When Bank of America launched its Keep the Change savings program in
September, it faced a challenge common to marketers in the financial sector:
How to build a tangible experience around the intangible benefits of tucking
away even small amounts in a savings account? -
Engagement
Domino’s Customers Get Free Coca-Cola Zero
Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.
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Engagement
Seattle Mall Tests Concierge Kiosks
NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …
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Engagement
Truth Uses Film Shoots as Events in New TV Campaign
Truth, the American Legacy Foundation’s national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as …
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Acquisition
Malibu Rum Contests Search for Best Holiday Costume
‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …
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Engagement
King Kong Invades New York City
Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City’s Times Square Monday to generate excitement for the film’s debut. Universal Pictures took center stage at Military …
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Engagement
Brewing a Caffeine Buzz
When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself