Experiential
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Engagement
Fisher-Price Celebrates Three Kings Day
Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …
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Engagement
Linens ‘n Things Set Merger Vote
Linens ‘n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain’s sale to a new, unnamed company controlled by Apollo Management, for $28 a share. …
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Engagement
Hard Traveling
A first-time tour manager reflects on the good, the bad and the armadillos
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Engagement
It’s For You
Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just
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Engagement
Swap Meet
Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department
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Engagement
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand
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Engagement
Spring Planting
Grocers are gearing up for a second helping of organic foods marketing this spring. About 20 natural food marketers and 47 grocery chains have signed
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Engagement
The Morning After
This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns
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Engagement
Goin’ Country
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however
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Engagement
Schoonover to Replace McCollough at Circuit City
Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …