Experiential
-
Agencies
Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.
-
Agencies
Kellogg Touts Black Colleges
Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.
-
Agencies
Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut
Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co.
-
Agencies
SpaWish Simplifies Loyalty Program
SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged.
-
Agencies
Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.
-
Agencies
ABC Cooks Up ‘Desperate’ Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.
-
Agencies
Del-Monte Takes Pup-Peroni on Tour
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks.
-
Agencies
American Eagle Outfitters Goes Primetime
American Eagle Outfitters is teaming up with The CW Network that puts the retailer’s new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls.
-
Agencies
Ford Let’s Consumers ‘Race’ NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.
-
Agencies
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.