Experiential

• Agencies

  RadioShack Gets Bang Out of Stones Sponsorship

  RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.

• Agencies

  7-Eleven Stores Rev Up for NASCAR

  7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.

• Agencies

  Chevy Silverado Drives for Farm Aid

  Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

• Agencies

  Live from the Sports Sponsorship Symposium: Crocs Reaps AVP Tour Branding Benefits

  Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player’s (AVP) Tour, a pro beach volleyball tour.

• Agencies

  National Geographic Brings Parks to Grand Central Station

  National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.

• Agencies

  Vanity Blends Music With In-Store Sweeps

  Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.

• Agencies

  Brands Monkey Around with Curious George DVD Tie-Ins

  Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment’s upcoming DVD release Curious George.

• Agencies

  Supervalu, Nickelodeon Celebrate Family Day

  Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner.

• Agencies

  ABC Piques New Yorkers for Six Degrees

  ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees.

• Agencies

  Toys ‘R’ Us Plays Deal or No Deal In-Store

  Toys ‘R’ Us is bringing NBC’s hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize.