Events
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Profiles & Campaigns
Wells Fargo Steps Out of Its B2B Comfort Zone
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences. -
Events
Woodstock 50 Cancelled by Investors
Brands looking to spend their festival marketing dollars at
Woodstock 50 this summer will need to invest elsewhere. -
Profiles & Campaigns
Good Omens and Amazon Bring the Apocalypse to SXSW
An ambitious activationwarned SXSW attendees of the apocalypse,
which coincidentally just happens to tie in to the debut of Good Omens. -
Profiles & Campaigns
TD Garden Takeover Shines Light on SunBug Solar
Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden. -
Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel. -
Events
Experiential Strategy Helps Boston Magazine Engage Readers
From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.
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Profiles & Campaigns
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
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Events
Optimizing the Role of Events in Experiential Marketing
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
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Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service. -
Data Driven ROI
4 Tips for Maximizing Trade Show Marketing With Digital
Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity
