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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Agencies
The Secrets to B2B Email Success? Urgency and Clarity
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.
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Agencies
Why Your Email Closing is as Important as Your Open Rate
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
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Demand Gen
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.
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Agencies
Marketers Aren’t Confident Their Email is Relevant: Report
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
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Email
In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.
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Email
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
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Agencies
Chief Marketer Listline July 12
Lists featured this week include Women’s LeaderShip Exchange and TheCuteKid.com.
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Agencies
The Power of Email Marketing For Building Relationships
Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.
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Agencies
5 Data-Driven Ways to Optimize Holiday Marketing
E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.
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