Email Marketing
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Email
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know
The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.
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Email
Why Kamala Harris’s Marketing Emails Are Hitting the Mark
A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.
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Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
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Email
What Google’s Bulk Email Changes Mean for Marketers
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.
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Email
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.
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Email
Email Marketing Tips to Increase Open Rates, Clicks and Conversions
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
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Email
Email Marketing: Crafting the Perfect Holiday Message
Tips for writing engaging marketing emails during the holiday season.
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Digital
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
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Demand Gen
The Rise in Email Newsletters During the Pandemic: How Brands Are Engaging Audiences
AdMonsters spoke with LiveIntent CMO Kerel Cooper about the recent newsletter surge and how brands are approaching monetization.
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MarTech
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
