Ecommerce
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Digital
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in
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Digital
Why Not Have It All?
For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president
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Digital
Tube Draws Future Students to Web
To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students
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Digital
Your Song, Your Price
Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,
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Digital
Stress Relief
Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media
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Data Driven ROI
Coming Soon?
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong
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Digital
The Web Suits Them
Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved
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Digital
Tooth in Advertising
For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they
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Data Driven ROI
WORKER’S PARADISE
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for