Ecommerce
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Agencies
Synonym-Aided Search Boosts Guess’s Website Performance
Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters. -
Agencies
Paypal’s Slogan Gives Pause — and Merchants Lose
Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.
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Agencies
Protection Through the Web and Apps
In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.
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Agencies
Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
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Agencies
How Web Tags Can Help You See What’s Really Working on Your Site and in PPC
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
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Agencies
Facebook IPO Will Draw Attention To Social Media Data Practices
Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.
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Agencies
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Agencies
Integrated Marketing Boosts NC Symphony Ticket Sales
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.