DOOH

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  Demand Gen

  How Three Brands are Using OOH to Amplify Gamification Strategies

  While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

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  Data Driven ROI

  DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

  We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

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  Digital

  Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

  Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.

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  Data & Analytics

  How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

  How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.

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  Digital

  Jägermeister Taps Programmatic DOOH to Amp Up Cold Brew Awareness

  How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.