Topic

Direct Mail

  • Agencies

    Acquisition, New Catalog Clients Boost Innotrac’s Fortunes

    Innotrac Corp., a fulfillment and logistics services provider, generated $28.1 million in second quarter 2007 revenue, compared with $16.6 million during second quarter 2006.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Making It Big’s fall 2007 catalog features female apparel in sizes 2X-7X, or 22W to 44W. The company offers free shipping on orders of $500 or more. The American Friends Service Committee – a global peace organization backed by the Quakers –asks that recipients send three petitions enclosed in an oversized package to their House Rep and Senators – and a donation (ask ladder $15/$35/$50/$65/other) to the organization itself. And a charter subscription offer from The Land Report asks what moguls Ted Turner, Oprah Winfrey and others have in common with the recipient – the answer being “a passion for the land.” Recipients who pony up $39 for a 12-month, 12-issue subscription also receive The Land Report 100,” which profiles the 100 largest landowners in the U.S.

  • Agencies

    Next Generation Reports 4.4% Revenue Decline

    Next Generation Media Corp. reported $2 million in revenue for the second quarter ending June 30, a 4.4 percent decline from the same period last year.

  • Agencies

    PRC Proposes Regs for Market-Dominant, Competitive Products

    The Postal Regulatory Commission has proposed regulations to implement a new ratemaking and classification system for market dominant and competitive mail products.

  • Agencies

    Meet the Broker: Shannon Holleman

    Today we meet Shannon Holleman, manager of list services at Huntsinger & Jeffer Inc., a direct marketing agency in Richmond, VA. Holleman oversees list brokerage and a few in-house list management accounts.

  • Agencies

    Swedish Match AB to Acquire Cigars International

    Swedish Match AB will acquire Cigars International Inc., a direct marketer of cigars and related accessories.

  • Agencies

    USPS to Help Mexico Modernize its Postal Service

    The Mexican government has signed an agreement with the U.S. Postal Service to improve its national mail delivery service, according to wire service reports.

  • Agencies

    Improve Your Mailing List Program

    Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.

  • Agencies

    Direct Sales Up, Retail Down for Eddie Bauer

    Eddie Bauer Holdings Inc. generated second quarter revenue of $227 million up from $22.57 million during second quarter 2006.

  • Agencies

    Quarter Sees Sales Growth, New Catalog for AeroGrow

    AeroGrow International Inc. generated $6.3 million in revenue during the quarter ended June 30, compared with $822,000 a year ago. The company’s net loss shrank from $2.1 million to $2 million.