Direct Mail
-
Agencies
Harry & David Narrows Losses
Harry & David Holdings Inc. posted a net loss of $7.8 million for the fourth quarter, compared to a net loss of $22 million last year.
-
Agencies
Meet the Broker: Catherine Walli
Today we meet Catherine Walli, managing director of Commonwealth Lists, a Fairfax, VA-based list brokerage and management company that specializes in direct mail fundraising.
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
Chefs debuts a new look for its early fall catalog, featuring free shipping for orders in excess of $99 and morethan260 products. The Lighthouse for the Blind in St. Louis, MO
-
Agencies
It’s All in the Mind
Q: How do you connect with distracted prospects? A: Let’s face it. The focus of the average prospect is not on your marketing piece. It might be on their
-
Agencies
Can’t Happen Here? Don’t Be So Sure
On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift
-
Agencies
Marketplace Direct Names Kim Sellers Production Manager
Marketplace Direct has named Kim Michael Sellers production manager. Sellers is a 24-year veteran of the direct mail industry.
-
Agencies
Meet the Broker: Steve LeBlanc
Today we meet Steve LeBlanc, president of Diamond List Marketing Co., a one-man shop located in Annandale, VA.
-
Agencies
Meet the Broker: Jerry Mamola
Today we meet Jerry Mamola, managing partner at Amity Direct Inc., a direct marketing agency based in Jackson Township, NJ.