Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Pure Collection’s newest catalog offers prospects discounts of up to 50% off its cashmere merchandise. The Archdiocese for the Military Services USA is soliciting prayers and funds to provide pastoral services for Catholics serving in the armed forces. And King Arthur Flour has sent out a double postcard advertising The Baking Sheet, a baking enthusiasts’ newsletter.
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Agencies
Del Polito on Postal: Worry, Be Happy
(Multichannel Merchant) First, the bad news: You can expect a postal rate hike by next summer, according to Gene Del Polito, president of the Association for Postal Commerce. The good news? It’s likely that the rate-making process will follow the Postal Reform Bill’s new rules, meaning the increase will be subject to inflationary levels.
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Agencies
British Postal Workers Strike; More Actions Planned
A total of 130,000 postal workers in the U.K. have stepped up pressure on Royal Mail by staging a 48-hour strike Thursday with another set to begin 3 a.m. Monday.
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Agencies
Coldwater Creek Ups Griesemer to CEO
Coldwater Creek has promoted Daniel Griesemer from president/chief operating officer to chief executive officer and has named him to its board of directors.
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Agencies
Meet the Broker: David Kanter
Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays himself as a humble list broker.
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Agencies
Sears Revives Wish Book Catalog After 14 Years
The Sears Wish Book Catalog is making a comeback after a 14-year absence. The 188-page catalog features toys, apparel, jewelry, appliances, tools and holiday items.
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Agencies
Sierra Trading Takes New Title Home
(Multichannel Merchant) After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title.
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Agencies
Targeting the Green
New research is helping Ogden Publications Inc. better target “green” consumers.
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Agencies
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.