Direct Mail
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Agencies
Responsys Partners with Print-on-Demand Firm
E-mail technology provider Responsys announced today it has partnered with print-on-demand firm Integrato.
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Agencies
Charming Shoppes Starts One Title, Shutters Another
(Multichannel Merchant) A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women’s apparel catalog.
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Agencies
Meet the Broker: Alec Waluschka
Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
G. Neil is employing a folder presentation for its 2007 holiday effort. The 12” x 8 1⁄2” package offers incentives based on the amount of HR materials purchased. In contrast to this oversized mailing, The Economist has shrunk from its standard 9” x 12” envelope to a 6” x 9”, although the tag line remains “The World At Your Fingertips. Every Week,” and the soft offer mirrors previous mailings at $49.90 for 24 issues (six free). A fundraising effort from Atlanta’s Carter Center offers a free bookmark and asks for contributions to maintain its humanitarian work.
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Agencies
Wildfires Spare Southern California Mailers
(Multichannel Merchant) The tragic Southern California wildfires had many catalogers working on suppressing mailings to ZIP codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.
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Agencies
ACMA to USPS: Be Very Concerned About Catalog Circ Cuts
The executive director of the American Catalog Mailers Association (ACMA) told a congressional subcommittee that the U.S. Postal Service should be very concerned about many catalogers who have been forced to cut prospect mailings due to exorbitant postal rate increases.
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Agencies
Meet the Broker: Jennifer Luposello
Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.
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Agencies
Can a Mailer Find True Happiness?
Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child’s security blanket, it could at least be flannel.
In other words, there’s hope.
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Agencies
Univenture Acquires Unikeep
Univenture Inc., a manufacturer of direct mail packaging products, has acquired UniKeep LLC, for an undisclosed sum.