Direct Mail
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Agencies
USPS Gives Sneak Peek at Intelligent Mail Proposals
The U.S. Postal Service has posted an advance notice of rules it plans to propose in January about the implementation of its Intelligent Mail barcodes on Postal Explorer at pe.usps.com.
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Agencies
Meet the Broker: Jennifer Cuttler
This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on.
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Agencies
PCH to Change Its Marketing to Elderly Iowans: AG
(Promo Xtra) — Publishers Clearing House has agreed to reform its practices when marketing sweepstakes to elderly people in Iowa.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Shirt maker Joseph Turner debuted at U.S. version of its British catalog with a book that included a half-off offer on shirts, cufflinks and ties. Covenant House’s Christmas fundraising effort featured a box loaded with freemiums, including greeting cards, wrapping paper, bows and pens – and a $15/$20/$25/$50/$100/other ask ladder. And Especially Yours, a catalog and online retailer of wigs, hairpieces, and apparel for African American women, offered a six-month subscription to Time Inc.’s Essence magazine as a premium on payment for customers who spent more than $75 with the company.
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Agencies
USPS Issues New Rule on Mailings With Coins
The U.S. Postal Service has issued a new ruling for mailings containing coins or tokens that are visible through a window envelope.
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Agencies
Meet the Broker: Cathy Wheelock
Today we meet Cathy Wheelock, a list brokerage account executive in the Impulse Media division of RMI Direct Marketing Inc.
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Agencies
BOG Approves NSA With Bank of America
The U.S. Postal Service Board of Governors has approved the Postal Regulatory Commission’s decision to make a negotiated service agreement Bank of America, which gives the bank price incentives based on its mail volume and worksharing considerations.
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Agencies
Gander Mountain Acquires Overton’s for $70 Million
Gander Mountain Co., the outdoors cataloger, has acquired Overton’s Inc. from Linsalata Capital Partners for $70 million.
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Agencies
Meet the Broker: Patrick Patten
Today we meet Patrick Patten, vice president of list brokerage at Statlistics in the Ventura, CA office. Patten is a seasoned broker and direct marketer who has sourced postal lists in many categories over the years.