Direct Mail
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Agencies
Mail Stream: December 8
1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate one seedling to the National Forest Foundation
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Agencies
Williams-Sonoma Catalog Circulation Keeps Shrinking
Williams-Sonoma Inc. plans to continue reducing its catalog circulation through 2009, as overall sales decline.
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Agencies
Meet the Broker: Jim Hall, All That Marketing
This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members
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Agencies
Mike DuBose Steps Down As Vertis CEO
Mike DuBose, CEO of Vertis Communications, will resign from the company effective Jan.1, 2009.
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Agencies
SkyPostal Expands Parcel Shipping to Middle East
SkyPostal Networks Inc. is expanding its parcel shipping and customs clearance services for fulfilling online orders received from customers in the Middle East.
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Agencies
Mailstream: December 1
The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine
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Agencies
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote
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Agencies
Go Figure: Unlikely Methods for Direct Marketing Success
There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element
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Agencies
Direct Mail Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.
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Agencies
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re