Direct Mail
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Agencies
Mail Stream: December 22
Wine Enthusiast’s slim jim catalog features one of Santa’s reindeer in a state of inebriation, along with 15%/20% discounts based on order volume. A package insert from the United Service Organization asks potential donors to make the holiday a little brighter for someone in the military. And FAO Schwartz goes green with Santa by offering a variety of environmentally friendly toys
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Agencies
Meet the Broker: Lori Fursman, Stanton Direct Marketing Inc.
Today we meet Lori Fursman, director of the brokerage division at Stanton Direct Marketing Inc. Fursman feels “cautiously optimistic” about insert media advertising heading into the New Year
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Agencies
Valpak Axes 79 Positions
Valpak has cut 79 positions, or 6% of its workforce, because of a lower projected volume for 2009.
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Agencies
Postal Regulatory Lawyer David Levy Joins Venable
Postal regulatory and appellate lawyer David Levy has joined law firm Venable LLP as a partner in its Washington office.
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Agencies
Woverine Names Hufnagel VP of Retail
Wolverine World Wide, Inc. has named Christopher E. Hufnagel president, retail. He will be responsible for all direct-to-consumer operations for the company, including e-commerce.
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Agencies
PRC Okays Competitive Postal Product Rate Hike
The Postal Regulatory Commission Thursday confirmed the U.S. Postal Service
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Agencies
Meet the Broker: Kay Levada, Millard Group Inc.
This week, Meet the Broker features Kay Levada, a dotcom crash survivor who refashioned herself as a direct mail contender in the apparel and specialty foods markets. Levada has never lost faith in Internet media though