Direct Mail
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Direct Marketing | Print
Credit Card Direct Mail Offers Fall 26%
Only 5.4 billion credit card direct mail offers were sent to Americans in 2008, the lowest annual total the firm has reported since 2000 and a 26% drop from 2008 totals, according to Mintel Comperemedia.
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Direct Marketing | Print
Meet the Broker: Michael San Inocencio, senior list broker, Information Refinery Inc.
This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn
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Direct Marketing | Print
USPS Posts $384 Million Loss in Quarter
The U.S. Postal Service posted a net loss of $384 million for the first quarter, compared to net income of about $672 million in the prior year.
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Direct Marketing | Print
Mail Stream: February 3
Mel & Rose Features Complimentary Gift Wrapping, Save Darfur Calls Upon President Obama, Collections Etc. Presents How Helpful
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Direct Marketing | Print
CADM Establishes Awards for Emerging Leaders
The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals.
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Direct Marketing | Print
Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s
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Direct Marketing | Print
Groups Nix Postal Delivery Cutback Idea
Mailer reaction to Postmaster General Jack Potter’s suggestion that the U.S. Postal Service cut a delivery day to save money ranged from understandable displeasure to downright hostility.
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Direct Marketing | Print
CVS to Shutter MO Pharmacy, Axing 230
CVS Caremark will close a mail-order pharmacy operation in Largo, FL on March 31, according to the Tampa Tribune.
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Direct Marketing | Print
Meet the Broker: Betsy Resnick, Lighthouse List Co.
This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She’s looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts
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Direct Marketing | Print
Potter Begs for Five-Day Delivery, Health Care Relief
Postmaster General Jack Potter on Wednesday asked a Senate panel to consider