Direct Mail
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Agencies
Harte-Hanks Revenue, Income Fall
Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter’s Take examines shifts in the company’s fortunes.
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Agencies
Qwest Uses Mail to Sell B-to-B Online Service
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Agencies
High-Tech Direct Mail Do’s an Dont’s
Cathy Lang of Aspen Marketing Services offers guidelines on creating high tech direct mail campaigns. Tips include using predictive analytics and distinquising yourself from the competition.
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Agencies
U.K. Proposes Selling 30% Stake in Royal Mail
Britain is considering selling a minority stake in Royal Mail under plans to restructure the state-owned postal services firm, the U.K. Department for Business Enterprise & Regulatory Reform (BERR) said Thursday.
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Agencies
Limited Brands Lays Off 400 Amid Slump
Cataloger and retailer Limited Brands is laying off 400 workers, including 230 from its Columbus, OH headquarters.
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Agencies
Meet the Broker: Heather Maylander
Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors
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Agencies
Royal Mail Sale Battle Heats Up
The battle over privatizing Royal Mail has heated up as various groups expressing strong support and opposition as the matter is set to go before Parliament.