Direct Mail
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Agencies
Vertis Names Calta Chief Marketing Officer
Vertis Communications has named Kathy Calta chief marketing officer.
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Agencies
Mail Stream: September 8
FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine
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Agencies
Meet the Broker: Kerry Tranfa
Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she
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Agencies
MTAC, USPS Launch Survey On Five-Day Delivery
The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.
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Agencies
Mail Stream: August 31
Employee recognition provider Baudville has redesigned its catalog. Earthwatch Institute is offering a t-shirt to anyone contributing more than $50. And Disabled Veterans National Foundation sent a freemium-laden package for donors.
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Agencies
Meet the Broker: Tom Palmese
Today we meet Tom Palmese, vice president, business development, at Mazzone Marketing Group in Brooklyn, NY, where he’s worked since last November.
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Agencies
USPS Offers Buyouts to 30,000 Employees
The U.S. Postal Service is offering up to 30,000 employees the option of retiring or resigning before the end of the fiscal year Sept. 30
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Agencies
Ad Mail Spending, Volume Falls: USPS Study
Advertising mail spending fell 1% to $59.7 billion in 2008 from $60.2 billion the year before, but still accounted for 22% of all advertising spending and ranked only below television.
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Agencies
Mail Stream: August 24
Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young
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Agencies
Meet the Broker: Amy Carraher
Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.