Topic

Direct Mail

  • Agencies

    Vertis Names Calta Chief Marketing Officer

    Vertis Communications has named Kathy Calta chief marketing officer.

  • Agencies

    Mail Stream: September 8

    FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine

  • Agencies

    Meet the Broker: Kerry Tranfa

    Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she

  • Agencies

    MTAC, USPS Launch Survey On Five-Day Delivery

    The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.

  • Agencies

    Mail Stream: August 31

    Employee recognition provider Baudville has redesigned its catalog. Earthwatch Institute is offering a t-shirt to anyone contributing more than $50. And Disabled Veterans National Foundation sent a freemium-laden package for donors.

  • Agencies

    Meet the Broker: Tom Palmese

    Today we meet Tom Palmese, vice president, business development, at Mazzone Marketing Group in Brooklyn, NY, where he’s worked since last November.

  • Agencies

    USPS Offers Buyouts to 30,000 Employees

    The U.S. Postal Service is offering up to 30,000 employees the option of retiring or resigning before the end of the fiscal year Sept. 30

  • Agencies

    Ad Mail Spending, Volume Falls: USPS Study

    Advertising mail spending fell 1% to $59.7 billion in 2008 from $60.2 billion the year before, but still accounted for 22% of all advertising spending and ranked only below television.

  • Agencies

    Mail Stream: August 24

    Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young

  • Agencies

    Meet the Broker: Amy Carraher

    Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.