Direct Mail
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Agencies
Mailing Groups Say New Postal Forum Won’t Be a Bully Pulpit
A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.
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Agencies
Campaign/Client News: Air Wick, Hanesbrands
Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.
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Agencies
Meet the Broker: Diane Dubocq
Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.
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Agencies
Q&A:Visa Aims for Gold
Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time
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Agencies
Credit Card Mailings Rise In October
U.S. credit card mailer sent 180 million direct mail solicitations to consumers during October. According to Mintel Comperemedia, which tracks card issuer mail volume, this is the highest per-month total seen since December 2008. More, along with The Cynic’s Take, follows.
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Agencies
UPS To Raise Rates In 2010
Parcel shipping firm UPS will raise its rates in 2010. The new rates will take effect Jan. 4.
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Agencies
Credit Card Direct Mail Rises 34% in October
Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia.
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Agencies
Meet the Broker: Jennifer Rickard
Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.