Direct Mail
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Agencies
Chief Marketer Listline May 2
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
Smile Brands Door Hanger Effort Gets 30% ROI
Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.
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Agencies
The Benefits of Integrating Direct Mail Into Online Campaigns: Special Report
Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.
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Agencies
Social, Email Help Nature Conservancy Pull Together Picnic
Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.
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Agencies
Test Lists Outside of Your Comfort Zone
The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”
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Agencies
Chief Marketer Listline April 11
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
Keep Catalogs at the Center of Your Prospecting Strategy
Today’s marketer live s in a multichannel world. But for many businesses, a print catalog is still the single largest driver of online business. And to make your catalog continue to perform, you must have the right contact strategy and know how to maximize results by each channel.
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Agencies
Boating Group Expands Mail Pilot Test
The Recreational Boating and Fishing Foundation is slowly expanding its direct mail pilot tests trying to get boat owners whose registration have lapsed to re-register in their respective states.
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Agencies
Baudville Rebrands to Shift With the Times
A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products
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Agencies
The B-to-B Economy: Where B-to-B Marketers are Spending their Dollars in 2011
Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011