Direct Mail

• Agencies

  How Concerned Are Clients About Reduced Mail Delivery?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?

• Agencies

  School Postcard Effort Makes Enrollment Surge

  Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.

• Agencies

  Is Traditional Media Still Important?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?

• Agencies

  Digital Fuels Ad Spending Growth in 2012: MagnaGlobal

  While it’ll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won’t be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.

• Agencies

  Broker Roundtable: USPS Finances and Direct Mail

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact will the USPS’ ever-worsening financial picture have on direct mail?

• Agencies

  Broker Roundtable: USPS Summer Postage Sales

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much have the U.S. Postal Service’s annual summer postage sales helped the industry?

• Agencies

  Marketing to Consumers Ready to Move

  For years there has been a strong demand for pre-movers—people planning to move. This was prompted by moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking “are you planning to relocate within the next three months?” Those names became the first pre-mover lists.

• Agencies

  Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012

  Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

• Agencies

  Wait and See: Mailers react to USPS fiscal crisis

  There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its “restrictive business model” as being in a state of “crisis.” Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces.

• Agencies

  Chief Marketer Listline August 29

  Lists featured this week include CD Phone Home Cell Phone Buyers and Consumer Direct Wine and Cheese Lovers.