Direct Mail
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Agencies
Catalogers Say USPS Cutbacks May Be Good For Mailing Industry
Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.
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Agencies
Tone Deaf to the Needs of Nonprofits
To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts
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Agencies
Direct Mail Lets Online Marketers Stay In Front Of Customers Longer: Q&A
New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.
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Agencies
Integrated Marketing Boosts NC Symphony Ticket Sales
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
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Agencies
Chief Marketer Listline February 6
Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.
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Agencies
Deciding Between Compiled and Response Lists
It’s an age old question for marketers: When is it appropriate to use compiled data or response data?
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Agencies
Postcards Boost Car Repair Shop Sales by 30%
Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.
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Agencies
Chief Marketer Listline January 30
Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.
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Agencies
Florida Dentist Prospects With Postcards
A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year