Direct Mail

• Agencies

  Mailers Cautiously Laud Senate Postal Bill

  Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead.

• Agencies

  Q&A: The Outlook for Direct-to-Consumer Pharma Advertising

  Direct-to consumer ads have run in magazines and on television for many years. But how is the market evolving?

• Agencies

  Gingrich Rents Donor, Email Lists While Campaign Goes On

  GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he’s made his donor files available — while the campaign is still ongoing.

• Agencies

  World Vision Steps Up U.S. Mailings

  Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

• Agencies

  Canadian Food Bank Doubles Direct Mail Efforts

  A Canadian hunger charity plans to double its direct mail campaigns to supplement online fundraising.

• Agencies

  What UPS-TNT Merger Could Mean for Postal Service

  Is United Parcel Service’s proposed $6.8 billion acquisition of TNT Express just another corporate mega-merger? Could it create such a large and well-heeled behemoth that could endanger postal corporations abroad, or maybe even the U.S. Postal Service eventually?

• Agencies

  Magazines Grapple With Newer Media

  Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets?

  And can they keep marketing themselves through the seemingly old-fashioned direct mail?

  That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the Time Life Building in New York City Thurs. March 8.

  One thing seems for sure: magazines want to keep their brands intact, regardless of how they deliver their content.

• Agencies

  The Prospects for Direct Mail: Q&A

  Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape.

  CM:Overall, how did direct mail fare during the economic downturn?

• Agencies

  B2B Marketers Taking a Fresh Look at DM Tactics

  Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

• Agencies

  Planning Holiday Mail Patterns in an Election Year

  Some uncertainty looms about how the Presidential election will affect direct marketers’ mailing patterns and spending.