Direct Mail

• Agencies

  DM Hiring 2013 Outlook: Data Analysts in Demand

  Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

• Agencies

  Chief Marketer Listline Dec. 10

  List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

• Agencies

  Chief Marketer Listline Dec. 3

  Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.

• Agencies

  Chief Marketer Listline Nov. 19

  List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.

• Agencies

  Make Mail Part of Your 2013 Integrated Marketing Plan

  Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

• Agencies

  Pay Attention to Your Integrated Media Mix

  A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

• Agencies

  Lyris One Addresses The Age of Exploding Data

  Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

• Agencies

  Website Usability Testing Boosts Profitability

  Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

• Agencies

  Using Data to Create Customer Engagement

  The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

• Agencies

  Social, Search and Strategic Planning Level the Playing Field for Small Businesses

  Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger