Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …
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Still Standing
LIKE THE TIDE, INSERTS’ popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges
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Agencies
Many Questions, Few Answers
INQUIRING MINDS WANT TO know: Will R2006 be the last rate case mailers have to deal with under the present postal ratemaking system? Will we see an end
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Agencies
Turning the Wheel
Have you looked around your neighborhood lately? Especially if you’re in the suburbs, chances are you see a lot of folks driving SUVs. Families with several
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Agencies
IMP Minimizes List-Rental Risk
PROSPECTING CAN BE A DICEY business, especially for a continuity mailer. But International Masters Publishers Inc. has figured out how to minimize the
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Scanning for Savings
WHEN DIRECT MARKETERS plan campaigns with their printing and mail service providers, much of the attention is focused on the mail piece. The size and
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Agencies
Meet the Brokers: Amy Benicewicz
Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.
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Agencies
How Many Crayons Does One Woman Need?
It’s been a very long time since September meant back-to-school for me personally. And my children are still too young for Labor Day to mean the end of playtime.
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Agencies
A Long Way from Rydell High
When it comes to pitching “return to school” merchandise, marketers have overlooked an elementary lesson: Know Your Market.