Direct Mail Archives - Page 116 of 134

Co-op Mail Still Works for Some

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

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Sparkling in Space

THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,

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Meet the Broker: Steve Mertel

Today we meet Steve Mertel, who was recently promoted from senior account executive to vice president of the list brokerage division at Rubin Response Services Inc.

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Site Helps Moms Unload Unwanted Toys and Work at Home

With two young boys and lots of spare toys cluttering up her house, Shetal Patel thought she’d create a Web site where other young mothers could sell toys and other products they no longer needed. She also sought to create an online community for young mothers.

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Is There Truth in Advertising?

When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars worth of books.

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Mail Stream: A Report on Incoming Direct Mail

Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …

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Mail Stream: A Report on Incoming Direct Mail

Victorian Trading Gives Holiday Sneak Preview Victorian Trading Co. gets a jump on the upcoming fall/holiday mailing cycle by giving consumers a peek at seasonal items in its first-ever Holiday Sneak Preview catalog. The book arrives complete with a …

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