Topic
Direct Mail
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Agencies
Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
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Agencies
Chief Marketer Listline Jan. 21
Lists featured this week include BookSpan, Sharper Image and Information Week.
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Agencies
Chief Marketer Listline Jan. 14
Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.
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Agencies
Chief Marketer Listline Jan. 6
Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.
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Agencies
Chief Marketer Listline Dec. 13
Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.
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Agencies
Chief Marketer Listline Dec. 9
Lists featured this week include Air Age Media and Sun Magazine.
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Agencies
Chief Marketer Listline Nov. 11
Lists featured this week include Mercy Corps and PSA Group.
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Agencies
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
