Direct Mail
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Agencies
Mixed Breed
Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals
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Agencies
Easy Does It
In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated
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Agencies
Political Post
One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.
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Agencies
Short Cuts
The U.S. Postal Service has named Kathleen Ainsworth vice president, delivery and retail. She will be responsible for delivery, retail and vehicle operations involving nearly 37,000 Post Offices, stations and branches
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Marketer Harriet Carter has launched Fresh Finds, a spin-off of its flagship catalog. The new 56-page book is subtitled “Affordable Kitchen & Home Solutions” Bimmer, “The Magazine about BMW,” has mailed a 6″ x 9″ subscription trial package to (assumedly) BMW enthusiasts. The mailer features a soft offer of $19.99 for eight issues (one free). Finally, Cancer Fund of America Support Services seeks donations and offers free personalized address labels as an incentive. The package features a $10/$15/$25/other ask ladder, with the $15 level highlighted.
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Agencies
Meet the Broker: Tom Chillot
Today we meet Tom Chillot, senior vice president at TMA List Brokerage and Management. Chillot holds an MBA from Pennsylvania State University and has been in the list business for seven years.
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Agencies
Short Cuts
U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features “the best in spy gear, games and gadgets.” The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children’s experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male’s latest catalog, a 76-page book, offers a free one-year subscription to Details magazine with every order in excess of $100.
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Agencies
Meet the Broker: Tracy Olley
Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.
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