Direct Mail
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Agencies
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the
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Agencies
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing
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Agencies
That Personal Touch
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly
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Agencies
The Better Newsletter
Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it
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Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.
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Agencies
PRC Denies Cataloger Motion to Delay New Flats Rate
The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.
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Agencies
Live from the DMI Co-op: What Postal Rate Hikes?
Mailers and vendors may be concerned about the looming increases in postal rates, but they’re not panicked, if a panel of pundits is any indication.
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Agencies
Live from the DMI Co-op: Guidepost’s Test of Faith — And Effort
More is better, consumers don’t need to be bribed to do good works, and when given a choice of two design packages, going for the “old ladyish” variation is the formula for success.
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Agencies
Meet the Broker: Elliot Danziger
Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He’s been in the list business for 11 years.