Direct Mail
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Agencies
Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.
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Agencies
Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.
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Agencies
Small World
What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a
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Agencies
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the
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Agencies
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing
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Agencies
PRC Denies Cataloger Motion to Delay New Flats Rate
The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.
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Agencies
Live from the DMI Co-op: What Postal Rate Hikes?
Mailers and vendors may be concerned about the looming increases in postal rates, but they’re not panicked, if a panel of pundits is any indication.
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Agencies
Live from the DMI Co-op: Guidepost’s Test of Faith — And Effort
More is better, consumers don’t need to be bribed to do good works, and when given a choice of two design packages, going for the “old ladyish” variation is the formula for success.
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Agencies
Meet the Broker: Elliot Danziger
Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He’s been in the list business for 11 years.