Direct Mail
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Agencies
Meet the Broker: Cindy Dunhill
Today we meet Cindy Dunhill, operations director at Dunhill International List Co. Dunhill has been working full time for the family-run firm since 1982. She started part-time working during school breaks.
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Agencies
Meet the Broker: Guy Morra
Today we meet Guy Morra, who joined MeritDirect earlier this month as a vice president of list brokerage. Morra brought along brokerage client relationships with Advanta Corp., Globe Life and Accident Insurance Co., J. Walter Thompson Co. and HSBC.
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Agencies
Disabled Vets Foundation Raises Millions by Mail for Memorial
The Disabled Veterans’ Life Memorial Foundation reported it has secured $7.5 million in pledges in the first quarter to cover pre-construction and construction costs for new memorial in Washington, DC.
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Agencies
Meet the Broker: Chris Mayka
Today we meet Chris Mayka, director of list brokerage at Atlantic List Co. He switches back and forth every two weeks from working at home in Vermont to working at corporate headquarters in Arlington, VA.
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Agencies
Governors OK Two New Rates; Mail Groups Not Happy
The Postal Regulatory Commission’s decision to change two of its original rate increase recommendations has drawn angry reactions from mailer groups some of whom fear the USPS may be gearing up to file another rate case under the former system which it can do until the middle of 2008.
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Agencies
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the
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Agencies
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing