Demographics

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  Agencies

  4 Things CMOs Need to Know About Gen Z

  If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.

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  Agencies

  Overcoming Age: Reaching Multigenerational Households

  Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

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  Agencies

  Get On Fleek—Start Paying Attention to Gen Z

  These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

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  Agencies

  Healthy is the New Green: The Rise of Healthy Brands

  Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

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  Agencies

  Making an Authentic Millennial Mom-Brand Connection

  Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn’t geared to them.