Database marketing Archives - Page 8 of 40

Education is Major Roadblock to Big Data

This research report from eMarketers finds that education is a big problem for businesses in hindering the use of Big Data.

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The Best Ways to Reach Gen Y Email Subscribers

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

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Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

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Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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Marketing Tech Investments to Watch in 2014

As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.

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8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.