Database marketing Archives - Page 26 of 40

Atout France Uses E-Miles for American Connection

French tourism development agency Atout France is testing creative approaches, exploring the viability of offering travel to unsung regions and even building its social media activity through its work with e-Miles.

E-Miles’ online forum puts client’s messages in front of an opt-in database of consumers, and then rewards participants for interacting with the messages, whether through simply being exposed to them, answering survey questions or providing feedback on the ads.

Agencies

How Mobile Insight Can Inform Online and Offline Marketing

Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers’ mobile strategies. Maxymiser’s Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

Agencies

Marketers Fall Down In Making Case For Gathering Personal Information: Study

Can’t fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from LoyaltyOne.

Agencies

Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

Agencies

Multichannel Attribution Helps Determine Which Mediums Influence Sales

Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz’s Rob Stagno offers thoughts on the complexity of multichannel attribution.

Agencies

Green & Black’s Chocolates Live Events: Part Focus Group, Part Lead Gen

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It’s asking them, through a series of quick surveys at live events and on its Facebook page.

Agencies

Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012

Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

Agencies

How to Effectively Execute a Sample Program

As marketing times change fast check out these new rules for conducting sampling programs.

Agencies

Data Helps Expo Washable Markers Find Best Party Hosts

Mothers who weren’t chosen to host one of the at-home parties held for Expo Washable Markers on June 11 shouldn’t feel slighted: Only 1800 hosts were selected from more than 24,000 applicants. That’s an acceptance rate of less than 7.5%.

Agencies

Six Keys to Using Consumer Profile Data for Web Display Advertising

Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.

This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.